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MailerLite Review 2026: The Friendliest Newsletter Tool, Until It Suspends You
By Arthur Brulard, Founder of OwnLetter. Cross-vendor analyst review across 11 newsletter platforms, aggregating user signals from Reddit, G2, Capterra, Trustpilot, and Hacker News. LinkedIn
Published June 9, 2026 · Updated June 9, 2026 · 22 min read
Free to 500 subscribers. Editorial pick, not an affiliate link. We earn nothing if you sign up.
Best for
- Paid newsletter writers
- Course & product sellers
- SEO / web growth
- Developers (API)
Derived from our recommendation quiz across creator profiles — not from who pays us.
Hands-On: What the First Five Minutes Look Like
We set up a real MailerLite account and populated it with demo groups and contacts to see the product, not the marketing site. The screenshots below are from that logged-in account, so they show the interface and capability, not a live audience or earnings. We do not stage numbers we have not earned. Where a claim needs a real audience, such as a measured deliverability rate, we say so and defer it rather than fake it.
The first impression matches the reviews exactly. Setup is the fastest in our panel, and the dashboard is clean enough that a non-technical creator can send a first campaign without help. Ease of use is the second most-mentioned theme in 1,849 reviews, behind only support, and within five minutes you see why.
How we testedVerified June 2026 · 1849 reviews aggregated · mailerlite tested · hands-on account + 1,849 reviews read in full + methodology public
What we did: Set up a real MailerLite account, populated it with demo groups and subscribers, and captured the dashboard, editor, automation builder, landing builder, subscribers, groups, products and integrations (June 2026). Read 1,849 community posts and reviews in full (Capterra 1,200, Reddit 267, G2 200, Trustpilot 182), not sampled by keyword. Cross-validated pricing against mailerlite.com/pricing on June 14, 2026, and the feature and trust facts against our eleven-vendor data layers.
What we did NOT do: We did not run a controlled deliverability test (seed-list tests violate ToS and one account is not representative), so we never publish a deliverability rate. Our account has no real audience, so we show capability and demo content, never staged earnings or analytics.
Refresh cadence: Pricing verified quarterly minimum; every numeric claim carries a source and date (pricing verified June 14, 2026). Full methodology →
Straight from the reviews
What real users say
1,849reviews read in full
Each site’s average below comes from its own user reviews across Reddit, Trustpilot, Capterra and G2, plus the themes that come up most — the count per site is on each bar. We never invent a quote.
Average score on each review site
MailerLiteWhat comes up most often
MailerLiteCustomer support qualitytop theme
Live chat is fast and genuinely helpful for paid users, frequently cited as a retention driver, but completely inaccessible on the free plan.
“Instead of waiting 24+ hours like I did with ActiveCampaign, I now get live chat responses within seconds.”Capterra, 2025-09-22
Ease of use & onboardingtop theme
Consistently praised as one of the simplest email tools available, beating Mailchimp on setup speed, though some note it trades depth for that simplicity.
“I like the intuitive and clean user interface that MailerLite has, making the email building process to be efficient”G2, 2026-05-31
Pricing & value for moneytop theme
Widely seen as affordable and feature-rich for the price, with a pay-as-you-grow model, though some find cheaper alternatives as list size scales.
“MailerLite offers competitive pricing and a free plan with essential features, making it a cost-effective option for small businesses and startups.”G2, 2024-08-19
Automation & segmentationtop theme
Automation has improved over the years but trigger logic still confuses users, and Shopify integration feels limited compared to dedicated CRM tools.
“The email editor, subscriber grouping, tagging, and automation workflows were especially useful because campaigns, welcome sequences, follow-ups, and engagement tracking could all be managed from one platform.”G2, 2026-05-27
Free plan generosity & changestop theme
The free tier includes automation, which competitors rarely offer, but the subscriber limit dropped from 1,000 to 500 and support is entirely absent on free.
“Their free plan offers a fantastic range of features, including automations so it's very useful for creating a sales funnel and delivering free ebooks if you're just starting”Capterra, 2024-12-16
Email editor & templatestop theme
Drag-and-drop builder works reliably across email clients, but becomes slow and glitchy on longer emails, and lacks the fine-grained control of more advanced editors.
“The WYSIWYG editor lacks some functionality/level of control that you might expect, as opposed to products like BeePro”Capterra, 2022-02-24
Pages & site buildercommon
Landing pages are easy to launch with many templates, though the same templates have stayed unchanged for years and website integration sometimes needs Zapier workarounds.
“The landing pages are easy to create, and they offer a ton of templates, so you don't have to create something from nothing.”Capterra, 2025-06-19
Reliability & bugscommon
The editor produces intermittent bugs (deleted blocks, spinning subscriber tables, glitchy drag-and-drop) that are acknowledged but slow to resolve.
“Email text gets deleted by accident in the editor, and the system can be slow and buggy. Also, it's hard to figure out when to use campaigns versus automation, as group updates require duplicates instead of add ons.”G2, 2024-12-05
Integrations & APIcommon
Works smoothly with Shopify, Zapier, Bookfunnel, and GoDaddy, but users frequently request a wider native integration catalog to reduce manual workflow bridging.
“Another strong advantage was the integration flexibility with platforms like Shopify, Zapier, and custom API workflows.”G2, 2026-05-27
Deliverability & sending setupcommon
Many users report solid inbox placement, but a recurring pattern of IP or domain reputation drops, especially into Gmail Spam, signals inconsistent shared infrastructure.
“After switching to MailerLite, the open rate for our newsletter increased almost 50% thanks to their better deliverability. (We switched from ActiveCampaign, which never fixed this issue for us.)”Capterra, 2022-03-14
Analytics & reportingcommon
Covers opens and clicks adequately, but falls short for users needing deep subscriber behavior insights or time-series graphs beyond basic engagement metrics.
“The reporting and analytics are comprehensive, they could benefit from even more in-depth insights.”Capterra, 2023-10-27
Design & customizationcommon
Template customization is praised as stronger than Beehiiv, but element-level control in the designer has a ceiling that frustrates users wanting pixel-precise layouts.
“Not only is it very user friendly, but the customization options are endless and there are many integrations available.”G2, 2026-05-11
Account suspension / terminationcommon
Accounts are suspended algorithmically with no human review, no explanation, and no refund. This pattern surfaces repeatedly across G2, Trustpilot, and Reddit.
“Within 2 months, my account was suspended. There was no explanation for why my account was suspended. I also lost the money for the remaining month.”Capterra, 2025-02-05
Migration & switchingminor
Switching into MailerLite is straightforward, but the Classic-to-New transition was painful for existing users, with subscriber and automation data lost in the process.
“Has anyone migrated from MailerLite to beehiiv specifically for the website/archive features? How was the transition?”Reddit, 2026-01-28
Price increases over timeminor
Recent migrations from MailerLite Classic brought sharp price hikes, over 50% for some, triggering active churn discussions and loyalty erosion.
“the new MailerLite pricing model bills on stored active subscribers, not on who you send to. For infrequent senders, that's a hidden price hike. We'd pay the same as someone sending daily.”G2, 2026-04-20
Billing & cancellation practicesminor
No refunds on annual plans, auto-upgrades when subscriber limits are exceeded without notice, and no appeals process make billing a significant trust risk.
“My account was suspended months ago. No response to my support ticket. No refund, no communication whatsoever. Now, months later, you charged me again — $25 — without any notice or consent.”Trustpilot, 2026-05-19
Content moderation & brand safetyminor
Historically apolitical and respectful toward edge-case legal niches, but recent AI moderation is described as overzealous with an appeal process that lacks transparency.
“The AI moderation is overzealous, the appeal process is theater, and you risk wasting significant time on a platform that can terminate you”Trustpilot, 2026-04-27
Mobile appminor
No dedicated mobile app exists, and the web interface is difficult to use on phones, making on-the-go editing effectively impossible for most users.
“I mobile App is basically useless to create an email”G2, 2024-03-04
Data export & lock-inminor
Classic-to-New migration lost automations and subscriber data for many users, and content built inside the platform is not cleanly exportable outside it.
“I was unable to export templates to share with 3rd parties.”Capterra, 2023-06-21
Audience growth & discoveryminor
Reliable for steady sending at scale, but lacks a built-in referral system, cross-newsletter growth tools, and may land more emails in Gmail Promotions than competitors.
“I started out my newsletter on MailerLite and found it a great service but hit a few snags missing ie referral system and cross growth with other newsletters”Reddit, 2024-12-26
Monetization & revenue toolsminor
Stripe integration and zero-transaction-fee digital product checkout work smoothly, but the monetization feature set is thin compared to newsletter-native platforms like Beehiiv.
“it also doesn't seem to have the monetization facets that Beehiiv has, albeit at a much higher cost.”Reddit, 2025-10-31
Praised · Complaint · Split opinion
Average scores pulled from each site on May 31, 2026. Trustpilot scores are a recent sample, not the lifetime average; Reddit has no star ratings. The full-read count above includes Reddit threads, which carry no star rating, so it runs higher than the per-site rated samples shown here. Themes are summarized from the reviews we read in full. See our methodology.
- Customer support quality: 977 mentions, mostly positive
- Ease of use & onboarding: 672 mentions, mostly positive
- Pricing & value for money: 458 mentions, mostly positive
- Automation & segmentation: 273 mentions, mixed
- Free plan generosity & changes: 210 mentions, mostly positive
- Email editor & templates: 184 mentions, mixed
- Pages & site builder: 109 mentions, mostly positive
- Reliability & bugs: 102 mentions, mixed
- Integrations & API: 96 mentions, mixed
- Deliverability & sending setup: 96 mentions, mixed
- Analytics & reporting: 95 mentions, mixed
- Design & customization: 90 mentions, mixed
- Account suspension / termination: 87 mentions, mostly critical
- Migration & switching: 83 mentions, mixed
- Price increases over time: 49 mentions, mostly critical
- Billing & cancellation practices: 39 mentions, mostly critical
- Content moderation & brand safety: 30 mentions, mostly critical
- Mobile app: 22 mentions, mostly critical
- Data export & lock-in: 16 mentions, mostly critical
- Audience growth & discovery: 13 mentions, mixed
- Monetization & revenue tools: 11 mentions, mixed
▲ mostly positive▼ mostly critical◆ mixedTop 12 of 21 themes tracked.
Support: The Reason People Stay, and the Wall When They Need It
If MailerLite has a single signature, it is support, and it scores 9.4 out of 10 in our model. Across 1849 MailerLite community posts and reviews we read in full, support is the most-mentioned theme by a wide margin (977 mentions), and the tone is overwhelmingly warm. Reviewers name their agents by first name (Marvin, Denise, Sebastian, Jordi) and describe live-chat answers in minutes, including weekends. It is compared favorably to Mailchimp, ActiveCampaign and Constant Contact again and again:
“Instead of waiting 24+ hours like I did with ActiveCampaign, I now get live chat responses within seconds.”Capterra, September 2025
That is the real reason people stay. One reviewer put the loyalty bluntly: “I was ready to leave—but after experiencing that level of customer service, I'm MailerLite for life.” (Trustpilot, May 2026). The support quality is not marketing. It is the retention engine.
Here is the catch no marketing page shows, and the reason support is also the platform's cruelest twist. The support is bimodal. On the free plan there is no live support at all. And on a suspended account, the live chat button disappears at the exact moment you need it most:
“As soon as you get banned, the live chat support button suddenly disappears as well, which is strange... meaning you're basically forced to create another account just to reach support.” Trustpilot, May 2026
The Features That Actually Differentiate MailerLite
What sets MailerLite apart is not the number of the 53 features we track that it ticks. It is that the platform quietly does things the newsletter-native tools skip: a complete monetization stack at 0% commission, data hosted in the EU under ISO 27001, and an automation builder that stays simple without being a toy. Two of those three have no equal in our panel.
Monetization at 0%, the full stack in one plan
MailerLite sells paid subscriptions, digital products and, since March 2026, appointment booking, all at a 0% platform commission (you pay only Stripe's processing fee). Against Substack's 10% cut, that is real money kept. It scores 6.4 in our model rather than higher because paid subscriptions need a paid plan, everything routes through Stripe only (a problem in markets Stripe does not serve), and there is no ad network or sponsor marketplace like beehiiv's. The stack is complete and creator-friendly; it is just not a growth-and-ads machine.
EU-native: ISO 27001 and European data residency
This is the one structural advantage no US-based competitor can copy on its pricing page. MailerLite stores data in the European Union and holds an ISO 27001 certificate, and its terms waive any intellectual-property claim over your content. For a creator with an EU audience and GDPR obligations, that combination is a genuine compliance argument, not a checkbox. beehiiv, Kit and Substack all host in the US. The one caveat: the terms still route disputes through US arbitration, with a partial exception for EU-billed accounts, which we cover in the audience-control section below.
Automations: readable and better than you expect, with a hard limit
The visual workflow builder scores well for clarity. Reviewers rate its drag-and-drop sequences above old ConvertKit, and it is clearly ahead of Mailchimp and Ghost. It scores 8.6 in our automation criterion. The limit shows up at the top end: multiple triggers are gated to the Advanced plan, complex multi-branch logic stays confusing, and, critically for developers, you cannot fire an automation for a specific subscriber through the API. If deep behavioral automation is your core need, Kit and ActiveCampaign go further, which we cover head to head in our comparisons, the right place for a feature-by-feature matrix.
Segmentation, landing pages and a website, included early
Groups, segments and tags are clean and usable from the free plan, and MailerLite ships landing pages and a website builder most rivals charge extra for. The honest limit is growth: there is no native discovery network here, no equivalent of Substack Notes or beehiiv's recommendation engine, so MailerLite grows your list with forms and ads, not by being recommended. That is why our growth criterion sits at 6.7, mid-pack.
Pricing: The Cheapest Headline, and the Billing Trap Beneath It
“The new MailerLite pricing model bills on stored active subscribers, not on who you send to.”
On the sticker, MailerLite is among the most affordable platforms in our panel. The free plan runs to 500 subscribers with 12,000 emails a month, and the first paid step, Growing Business, starts at $10/mo (Growing Business, 500 subs) · verified June 4, 2026 at 500 subscribers and $15/mo (Growing Business, 1K subs) · verified June 4, 2026 at 1,000. Reviewers name the price-to-feature ratio as the reason they chose it over Mailchimp and Kit, 458 times in our read. That part of the reputation is earned, and it is why our value criterion is a fair 6.0 rather than low.
The other catch is the free tier itself. It was cut from 1,000 to 500 subscribers in September 2025, and crossing the 500 line locks sending immediately, with no grace period. So the real budgeting question is not the headline price; it is how your list size maps to the stored-subscriber meter. Use the calculator to see your own number.
Mailerlite plan calculator
Enter your list size to see which Mailerlite plan you would be on and what it costs at that size.
Prices for the 1,000-subscriber band, annual billing, verified June 2026. Stripe processing fees apply separately to paid subscriptions.
Pricing verified Jun 4, 2026 · Last change: Mar 1, 2026 (Appointment booking added at 0% commission)⚠ overdue (13d)
The API Is Free on Every Plan, Including the Free One
For developers, MailerLite is unusually open. The REST API is available on every plan including Free, which is rare in this category (Substack has effectively none), with 14 HMAC-signed webhooks covering the full subscriber and automation lifecycle, five official SDKs (PHP, Go, Node.js, Python, Ruby) and a command-line tool. If you want an AI agent or a script to read and write your list, MailerLite lets you do it without paying for the privilege.
So MailerLite is genuinely scriptable on the free tier, a real edge over beehiiv and Substack for a technical creator. The one wall, no API-triggered automations, is the thing to check against your use case before you commit.
Who Controls Your Audience?
On the question every creator is afraid to ask, MailerLite gives you partial control over the list you build. Three answers decide it.
Can you export your full subscriber list anytime?
Yes, a CSV export works, and the terms even guarantee you keep dashboard access during a review (a rare positive). But the same terms let MailerLite terminate with or without cause, and the documented suspensions are abrupt and irreversible.source
Who else can use your content?
Almost no one. MailerLite explicitly claims no intellectual-property rights over your newsletters, images or subscriber data, a clear advantage over Substack's perpetual license. The one exception: content you feed into its AI features is licensed to help train its models.source
What happens if your account is suspended?
Little recourse. The terms exclude indirect and consequential losses (revenue, subscribers, goodwill) with no monetary floor, so if a suspension costs you your business, effective compensation is close to zero, and support disappears with the account.source
The risk in plain languageYour content is unambiguously yours, which beats Substack outright. But MailerLite can suspend you with or without cause, the documented suspensions are irreversible with no human appeal, and its liability for the damage is effectively capped at zero. Export your subscriber CSV every month, and keep a backup plan for the day the algorithm disagrees with you.
See subscriber control across all 11 platforms (11 criteria, side by side).
Our take
Where mailerlite Falls Short
- Accounts get suspended with no human appeal, sometimes before your first real sendThis is the loudest signal in the corpus, and the reason MailerLite loses points on trust. The reviews document algorithmic suspensions on legitimate lists, after a Gumroad import, after a double-opt-in import, even on accounts showing strong engagement. One reviewer wrote: "They randomly decided my account was spam and shut me down despite showing high open rates, click-throughs, etc." (Trustpilot, May 2026). The company reply is quoted verbatim across reviews: "Please note that this decision is irreversible and further replies to this email will not be reviewed." (Trustpilot, May 2026). It is a documented pattern, 87 mentions in our read, not a confirmed policy. Keep your list exported.
- Support, the platform's best feature, disappears the moment you are suspendedThe cruel twist is that support, MailerLite's strongest asset, is gone exactly when you need it most. On a suspended account the live chat button vanishes: "As soon as you get banned, the live chat support button suddenly disappears as well, which is strange... meaning you're basically forced to create another account just to reach support." (Trustpilot, May 2026). And on the free plan there is no live support at all, a deliberate gate, not a bug.
- The new billing counts stored subscribers, not sendsSince the Classic-to-New migration, the meter runs on stored active subscribers, not on who you actually email. "the new MailerLite pricing model bills on stored active subscribers, not on who you send to." (G2, April 2026). A creator who sends once a month pays the same as one who sends daily on the same list. Unsubscribed contacts are excluded, which is fair, but anyone active at any point in a cycle counts, even if you delete them mid-month, which turns a list cleanup into a wasted expense.
- The free plan was cut, and going over the limit locks sending instantlyThe free tier dropped from 1,000 to 500 subscribers in September 2025 and lost live support along the way. Hit the 500 cap and sending locks immediately, with no grace period, on the same day you cross the line. One long-time fan wrote: "I'm on a free plan and it's crazy that you cannot even send a question to Mailerlite when on free plan... And I used to be a big fan (and a paid user) of the platform." (Reddit, r/mailerlite source, March 2025).
- The editor lags on long emails, and there is no mobile appThe drag-and-drop builder is fast and clean for most jobs, but it slows on heavy emails: "First thing is the email editor can be slow and glitchy sometimes. The drag and drop builder is usually great, but when I am working on a longer email or one with multiple sections, it starts to lag." (G2, May 2026). Reviewers also flag an accidental block-deletion bug on rapid backspace. And there is no dedicated mobile app: "I use 'Mailerlite' for my letters for a long time now but it doesn't offer editing on phones." (Reddit, r/mailerlite source, May 2026), so composing on a phone through the web interface is, in users' words, basically useless.
- The Classic-to-New migration cost long-time users their listsFor new arrivals, getting in is easy. For users on the old Classic version, the forced 2023 to 2025 migration was a churn event. "I lost my entire list with the transfer over from their Classic version. The process was clunky and there wasn't any urgency of reminders in the run-up to this transfer." (Capterra, April 2024). Lists and automations did not always carry across, and several reviewers reported rebuilding workflows by hand. This affects historical users, not new ones, but it is a real signal about how the company handles change.
Who should skip MailerLite
Four creators who should look elsewhere
MailerLite is excellent at being simple, supported and compliant. If your needs sit outside that, its strengths stop helping and its one big risk starts to matter more. Four profiles should pick something else.
- Creators who grow by being discovered: MailerLite has no Notes, no Boosts, no recommendation network. Substack or beehiiv carry built-in discovery.
- Anyone whose newsletter is business-critical and cannot absorb a sudden suspension: the algorithmic, irreversible bans with no appeal are the loudest risk here. Ghost self-hosted removes platform-suspension risk entirely.
- Power-automation builders who need API-triggered, multi-branch funnels: triggers are Advanced-only and you cannot fire an automation per subscriber via the API. Kit or ActiveCampaign go deeper.
- Mobile-first creators who write on a phone: there is no dedicated mobile app, and the web editor is hard to use for composing on a small screen.
Three Alternatives Worth a Look
Not sure MailerLite is the one? These three solve the cases it is weakest at: growth, deep automation, and removing platform risk altogether. The deep side-by-side lives on our comparison pages and the recommendation quiz.
beehiivA native ad network and a recommendation growth engine MailerLite has no answer to. Best if monetization at scale and discovery are the priority.
Read our Beehiiv review →
KitDeeper behavioral automations and creator commerce. Best for course creators running complex, multi-step funnels.
Compare platforms →
GhostSelf-hosting and full ownership, 0% fees for life, and no algorithm that can suspend you. Best if platform independence is the priority.
Compare platforms →Still weighing it up? The full trigger-by-trigger routing (suspension risk, billing model, automations, growth) lives in MailerLite alternatives, or take the 2-minute recommendation quiz for a pick based on your needs, not our commissions.
Frequently asked
MailerLite FAQ
Is MailerLite free?
Yes, up to 500 subscribers and 12,000 emails a month, and unusually the free plan still includes automations, a website and landing pages (verified June 2026). The catch is that live support is paid-only, the free cap dropped from 1,000 to 500 in September 2025, and going over the limit locks sending immediately, with no grace period.
How much is MailerLite after the free plan?
The first paid step, Growing Business, starts at $10 a month at 500 subscribers (about $15 at 1,000), billed monthly, as of June 2026. It consistently undercuts the bigger incumbents like Mailchimp and Kit, and reviewers rate its price-to-feature ratio as one of the best in the category. The catch is the billing model: you pay on stored active subscribers, not on who you actually email, so an infrequent sender pays the same as a daily one.
Why do people get suspended on MailerLite?
The corpus documents algorithmic suspensions with no human appeal, sometimes before the first real send, after importing legitimate double-opt-in or Gumroad lists, or even after testing between your own inboxes. MailerLite's own reply is quoted as saying the decision is irreversible. It is the single biggest risk in this review. Keep a monthly CSV export of your list no matter how well things are going.
Is MailerLite's API free?
Yes. The REST API is available on every plan including Free, which is rare in this category, with 14 webhooks, five official SDKs and a command-line tool. The one real limit a developer hits: you cannot trigger an automation for a specific subscriber through the API, so event-driven funnels need a workaround.
Is MailerLite good for GDPR and EU creators?
It is the strongest in our panel on this. Data is stored in the European Union and the platform holds an ISO 27001 certificate, a combination no US-based competitor matches on its pricing page. Note the terms still route disputes through US arbitration, with a partial exception for EU-billed accounts.
MailerLite or Beehiiv?
If you want the simplest setup, the best support on a paid plan, and EU data residency, MailerLite. If you want a native ad network, a recommendation growth engine and deeper analytics to monetize at scale, beehiiv. They aim at different creators. See our full comparison for the side-by-side.
What is MailerLite's 'stored subscribers' billing?
Since the Classic-to-New migration, you are billed on every subscriber that was active at any point in a billing cycle, even one you delete mid-month. Unsubscribed contacts are excluded, which is fair, but a monthly sender pays the same as a daily sender on the same list size. It makes a mid-month list cleanup a wasted expense.
How We Reviewed MailerLite
OwnLetter reviews as a lab-style analyst, not a power user. We set up a real MailerLite account, populated it with demo data and captured the product first-hand (June 2026), and we read 1,849 community posts and reviews in full across Capterra, Reddit, G2 and Trustpilot, rather than sampling by keyword. Every factual claim traces to a source with a date. Pricing was cross-validated against mailerlite.com/pricing on June 14, 2026, and the feature and trust facts against our eleven-vendor data layers.
The OwnLetter Score is computed, not hand-set: eight weighted criteria, with the weights fixed and published before any vendor was scored. We say this plainly because it matters here: we are not affiliated with MailerLite and earn nothing if you sign up. The score is what the data says, full stop, and the inverse temptation, marking down a non-partner to push a partner, is exactly what the weights and the published method are designed to prevent. Full methodology and weights →
The bottom line
MailerLite makes email simple, if you can trust it with your list.
The best support, the easiest setup and a 0%-commission stack are real reasons to pick it. Keep a monthly copy of your list, know the suspension risk going in, and the friendliest tool in the panel is yours to run.
Free up to 500 subscribers · No credit card required
Rated 4.6/5 by 3,500+ users across G2 and Capterra
Editorial pick · not an affiliate link
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